It’s very easy to dismiss something new as a ‘fad’, but then, if we had written off any new invention in history without giving it a chance to prove its worth, we wouldn’t have progressed at all in life- the aero plane, the motor car, Zoom teeth whitening. Some of the greatest inventions in the modern era have come from fashion trends and right now, in the heady world of cosmetic dentistry, Zoom is right up there amongst the best. It’s a laser treatment designed to remove the discoloration in teeth and even though it’s in its infancy, the results are out-of-this-world. Quick: once you have chosen to go down this route, the whole treatment involves three quick treatments that should take just over the hour in the dentist’s chair. Simple: the dentist will first protect your gums and lips, and then apply a gel to your teeth. A curing laser is then directed at the teeth to fire-up the whitening process. Cheap: It’s because of its celebrity status, made famous on TV, that it is in such high demand, so widespread and hence, comes in at a very reasonable price. Beautiful: that’s you! Compare your teeth to any Hollywood starlet’s and see whose is best! Then, to cap it off, boast wildly to your friends and then trawl the city of Leeds’ streets, smiling like a demented Cheshire cat- just because you can!!!
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